When your website has high search engine ranking, you will see many benefits. Although seo can be a little hard to get the hang of, there are simple seo mistakes you should avoid.
1. Targeting the wrong keywords
Keyword research is the starting point for your seo campaign. Get this wrong and it is over before you have begun. Make sure the keywords you target are used by searchers and are relevant to your niche.
2. Forgetting to use title tags
A common mistake is to forget to use individual title tags for each page of your website. Titles tell searches and Google what your page is about.
3. Over doing flash
When goggles bots crawl your website, they cannot read flash. It may look nice but it wont do you any favours. If you must use flash, make sure you also include html mark-up.
4. Back link spamming
This is a mistake even the best of webmasters are making. Link farms are frowned upon by Google. You will get a much better result by chasing quality one way links from a high pr website.
5. Keyword stuffing
The content you write on your website must make sense. Do not stuff your content full of keywords that have no relevance to your sentences. This will get you penalized by Google quickly.
6. Your keyword density should stay below 5%
7. Duplicate content. Google loves fresh, unique content. Google bots are very clever at spotting content that is used elsewhere.
8. Inadequate navigation
Your website must contain no broken links and have good navigation. Both visitors and search engine bots need to get around your website.
9. Using only images for headers
Headers are the first thing Google bots see. Take advantage of this and use your keywords in the h1 and h2 headers.
10. Unreliable web hosting. Cheap may please your wallet but it will annoy your visitors and stop you getting high search engine ranking. Google will think your website is not there if it happens to crawl your site during an outage!
1. Keyword Research
Choosing the right keywords is the first and most important seo tip on how to get high search engine ranking.
Research is vital, you must make sure the keywords you want to rank high with, pr actually used by searchers.
2. Who are your competitors?
You are going to beat your competitors to the top spot. You need to first find out who they are and analyze them. Type in your keyword in the search bar...bingo, there are all your competitors.
3. Title
Two tips here for you. Make sure the page title is different on every page. Google will penalize you fir duplicate title tags.
Second tip is to make sure you include your main keyword in the title. Don't keyword spam though, your titles must make sense and flow.
4. Meta
Keyword meta tags should only be used if you are familiar with them. If you get the wrong keyword density, your site could receive a lower ranking.
5. H2 and H1 headers
When googles crawlers scour your website. They look at h1 and h2 headers. If you have your keywords in these headers, google will see that they are important.
6. You must always use fresh original content. Google penalizes duplicate content.
7. One way links are a big seo boost. Try and get a link from a high pr website. Remember to have your keyword included in the link.
8. If you have a site map on your website, you are more likely to get more of your pages indexed.
9. Make sure your title and alt tags have a description.
10. Google loves fresh content. Try to update your website as often as possible.
Seo can be very complex, but it is very rewarding once you get the hang of it. I write many articles on seo for beginners. Don't let search engine optimization blow your mind. Start with the basics and work from there.
This is for all you newbies who have heard the phrase seo and wondering what on earth it is all about.
Seo is the short term used for search engine optimization.
It is a process that is done to make sure website pages are optimized for google and other search engines.
Why seo is needed?
One thing any site needs, regardless of it's purpose, is traffic. You need people to visit your website.
You can use many ways of getting traffic to your site, but by far the best one is the free one. If you learn search engine optimization and optimize all your pages you can get free traffic.
Organic search engine traffic is where you naturally rank high on search engines for your chosen keywords.
This is a biggy you want to be concentrating on.
When someone uses google search, they will normally only click on one of the results that appear on the first page above the fold, so you need to aim for top positions.
Where does a beginner start?
I will write just for you beginners. I wont baffle you with big terms. I will take it slow.
At first glance, seo may seem like rocket science, but it is not. It just takes some hard work and dedication.
You must stick with it if you want to succeed. You will get the hang of it.
Things you need
A website to play with
Patience
Tons of coffee lol
OK that's the low down on seo and what it means. I will get preparing your first lessons on how to get high search engine ranking.
My previous post was about search engine optimization, or seo for short.
Which is best for your Internet marketing campaign? Seo or AdWords?
My answer to this is simple........BOTH!
What is Google AdWords?
A pay per click program that brings you traffic.
1. Join google AdWords for free.
2. Set your daily budget. This can be as little as £1 per day.
3. Choose your keywords
4. Create your adverts and your ready to go.
Why use seo and AdWords
Search engine optimization will bring you free organic traffic.
Google AdWords will generate fast targeted traffic for your website.
Using seo and AdWords as part of your Internet marketing campaign, will bring you the best of both worlds.
I have heard google AdWords is expensive!
Google AdWords can be an expensive learning curve for beginners. If however, you do it properly, the ROI is pretty impressive.
I wont go into the right and wrong way of using AdWords in this post, but i will say that seo and AdWords compliment each other and can actually lower the click price you pay for your ads.
For all those newbies to Internet marketing, my advice for you is to learn both seo and google AdWords.
In my next post, i will dedicate it to all those beginners baffled by google AdWords.
search engine optimization (seo) is basically making your website search engine friendly.
All online business will benefit from having their website search engine optimized.
Organic traffic from search engines is always good.
When your website ranks high for particular keywords, you will receive FREE quality traffic.
How to search engine optimize your website
1. Choose your keywords
Decide which keywords you want your site to rank high with. They must be associated with your content. Keywords are not restrained to one word. Long tail keywords are more attainable.
2. website URL
This one is optional but i would try and include keywords in your URL if you are not going for the branding approach
3. Content
You may of heard some say that "content is king". Although it is important, it is not the only thing search engines look at when deciding your rank.
The content that is on your website has to appeal to both your viewers and search engines.
Make sure you include your keywords in your content. Below 5% is best. Too much or too little will effect your ranking.
4. Links
Now this is an important factor. One way links are the best. But they must be anchored keyword links.
If you can get an anchored one way link to your website from a high pr website, .......BRILLIANT.
Those are the 4 main search engine optimization tasks that will improve your sites ranking.
I would be happy to perform a free seo report on your website.