My previous post was about search engine optimization, or seo for short.
Which is best for your Internet marketing campaign? Seo or AdWords?
My answer to this is simple........BOTH!
What is Google AdWords?
A pay per click program that brings you traffic.
1. Join google AdWords for free.
2. Set your daily budget. This can be as little as £1 per day.
3. Choose your keywords
4. Create your adverts and your ready to go.
Why use seo and AdWords
Search engine optimization will bring you free organic traffic.
Google AdWords will generate fast targeted traffic for your website.
Using seo and AdWords as part of your Internet marketing campaign, will bring you the best of both worlds.
I have heard google AdWords is expensive!
Google AdWords can be an expensive learning curve for beginners. If however, you do it properly, the ROI is pretty impressive.
I wont go into the right and wrong way of using AdWords in this post, but i will say that seo and AdWords compliment each other and can actually lower the click price you pay for your ads.
For all those newbies to Internet marketing, my advice for you is to learn both seo and google AdWords.
In my next post, i will dedicate it to all those beginners baffled by google AdWords.
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